Is It Real or Just a Fluke? A Marketer’s Guide to Statistical Significance
That 15% conversion boost looks impressive—but is it real or just luck? Learn how statistical significance helps you focus marketing efforts where they matter and avoid costly mistakes.
Measuring Marketing: Practical Ways to Sharpen Your Insights
Common challenges in marketing measurement, and how to drive lasting insights.
Measuring Marketing: The Essence of Incrementality
In this second installment of the Measuring Marketing series, we explore the concept of Incrementality and its use in measuring how decisions impact performance, offering insights to reduce risks and maximize the growth of future decisions.
Measuring Marketing: Top-Down or Bottom-Up? A Framework for Your Measurement
In this first installment of the Measuring Marketing series, we evaluate choosing the right measurement approach: top-down, bottom-up, and the PAD framework explained.
Brand Tracking: Converting Brand Intelligence into Business Momentum
Discover how continuous brand tracking reveals shifting perceptions, boosts marketing impact, and fuels growth that drives lasting business momentum.
The Evolution of Digital Analytics: Not a Revolution, But a Revelation
Explore the shift in digital analytics and learn how your organization can harness behavioral data’s true value in today’s interconnected landscape.
BIMI Made Simple: Boosting Trust and Visibility in Email Marketing
BIMI boosts brand recognition and increases engagement. Learn how to implement BIMI and explore alternative solutions to expand your trust and credibility.
Considering AI Integration in Your Data Science Practice
Justin Lee outlines key questions for evaluating AI’s value, starting with essential steps in data science practice.
Optimizing your Email Strategy for the Apple iOS18 Update
Apple’s iOS 18 changes email marketing. Discover strategies for better visibility, personalization, and engagement in the new Apple Mail landscape.
How The Salvation Army is Transforming Digital Experience with “Smart” Data Governance
Drumline is helping The Salvation Army build “Smart Governance” to streamline data, improve efficiency, and support their digital transformation.
