Lysbet is a rockstar role model for women in STEM. As a lifelong student of math and economics, she has built her career in positions across client services and analytics. Lysbet has worked with Fortune 500 companies and iconic brands, including Groupon and Ulta, where she was instrumental in building centralized customer views to support marketing personalization and analytics. As chief analytics officer at Drumline, she fuels innovation in our work and often dives into quantitative research and data science projects. Lysbet’s love of analytics is matched by her love of live music and she enjoys sharing her favorite artists, like Ben Harper and Toadies, with her two children.