Consulting

WHAT WE DO

You know that data and analytics have the potential to transform your business — and you have a vision for how to leverage data to achieve greater success.

Our consulting services are purposeful, practical, and personalized to meet your business needs. Using our proven frameworks, we build customized solutions for your business that are rooted in real-world applications and aligned with your short- and long-term goals. We also provide training and enablement to help you get buy-in on plans, initiatives, and investments across your organization.

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ANALYTICS STRATEGY

Get answers to your most burning business questions and solve the challenges that keep you up at night with analytics strategy solutions from Drumline.

We are experts in asking the questions behind your questions to get to the core of each challenge and developing strategies for resolution through the thoughtful application of analytics. We listen and learn, then meet you where you are in your maturity curve to define a roadmap that will deliver constant business value.

Desired-future-state mapping
Maturity assessment
Analytics roadmap

DATA & MEASUREMENT STRATEGY

How do you know if you’re getting value from your analytics solutions and tech investments? It starts with a well-developed data and measurement foundation.

We work hand in hand with you and your teams to clearly define data needs, key performance indicators (KPIs), and requirements to set you up for future-proofed success. Then, we design a solution to achieve your goals, measuring performance and documenting progress within a well-defined data architecture.

Stakeholder interviews and workshops
Data discovery, audits, and assessments
Funnel overview development
Business requirement gathering and documentation
Solution design and architecture documentation

MARKETING TECHNOLOGY ASSESSMENTS

Enterprise or niche solution? Build or buy? Expand or lift and shift? With thousands of marketing technology solutions to choose from, it can be daunting to find the solutions that best fit your business’s unique needs.

We can help with marketing technology assessments that explore available solutions and recommendations to bring your business the greatest value. Our evaluation framework is comprehensive and thorough, while our recommendations are straightforward, tailored, and unbiased.

MarTech audits
Platform evaluations, scorecard, and recommendations
Strategic investment guidance
Request for proposal (RFP) and negotiations support

TRAINING & ENABLEMENT

We genuinely believe that your success is our success.

That is why we have developed tailored training and enablement programs to ensure that you and your teams are set up to deliver consistent value and build a lasting analytics culture within your organization.

Tailored training programs
Self-serve guides and leave-behinds
Web analytics platform training (e.g., GA4, Adobe Analytics)
Data visualization platform training (e.g., Tableau, Power BI)
Email service provider platform training (e.g., Salesforce, HubSpot, Mailchimp)
Compliance and governance guidance