More than a team of math nerds, engineers, and marketers, we’re an ensemble of creative problem solvers, strategic thinkers, and curious learners.
We’re equal parts right brain and left brain. And we exist to help our people, our communities, and our clients find a rhythm that moves them forward, every day.



Voted one of the Best Places to Work in Dallas, Drumline is fiercely committed to its people and culture. As a professional services company, we know we’re nothing without our talented team members.

That’s why creating and maintaining a culture of inclusivity and growth, where each individual can thrive, is critical for our success. This is reinforced by our core values, our approach to career development, and our commitment to diversity, equity, and inclusion.


We balance confidence with humility and recognize there is always room to learn from mistakes and feedback, and to share in collective wins.


With an insatiable appetite for learning, we are always up for a challenge. Our team members are resourceful self-starters, motivated by excellence and a drive to find creative solutions.


We work to recognize the uniqueness of each Drummer on our team. Through empathy and the courage to have difficult conversations, our community is built on a foundation of trust and mutual respect.


+ Community

Career Development

We work with employees at an individual level to design customized career paths that enable advancement and personal growth.

Coaching, mentorship, and timely feedback are provided to each person to assist in their career development, work-life balance, and overall success. Additionally, we have several ways that team members can highlight individual and team achievements on a regular basis.

Diversity, Equity, and Inclusion (DEI)

Every member of our team is unique — and we think that’s worth celebrating. At Drumline, we believe that our diverse experiences and perspectives contribute to our community, our work, and our personal and professional growth in meaningful ways.

We’re committed to cultivating an environment where everyone can bring their authentic selves to work, own their triumphs and mistakes, and know their contributions will be valued and opinions welcomed.


Community is important to us, and we’re always looking for ways to give back and support organizations that are helping people take steps forward.

Each year, Drumline holds several company-wide service days to support local organizations. We also provide paid personal service days for our team members to volunteer with the organizations that matter most to them.




Audrey has spent her career at the intersections of data and marketing, supporting clients such as AT&T, The Salvation Army, Sub-Zero, and Orkin. Today, as co-founder and CEO of Drumline, she is fiercely committed to building a culture fueled by collaboration, belonging, and learning. Audrey was recognized by Direct Marketing News as a Top 40 Under 40 and by AAF Dallas as a Shining Star. She received her BBA from The College of William and Mary and MBA from SMU. Outside the office, you’ll find Audrey at the soccer field or dance recitals with her two daughters and, occasionally, on a hike or paddling across the lake.

Audrey Berger

Co-founder and CEO

Lysbet is a rockstar role model for women in STEM. As a lifelong student of math and economics, she has built her career in positions across client services and analytics. Lysbet has worked with Fortune 500 companies and iconic brands, including Groupon and Ulta, where she was instrumental in building centralized customer views to support marketing personalization and analytics. As chief analytics officer at Drumline, she fuels innovation in our work and often dives into quantitative research and data science projects. Lysbet’s love of analytics is matched by her love of live music and she enjoys sharing her favorite artists, like Ben Harper and Toadies, with her two children.

Lysbet Zimmerman

Co-founder and Chief Analytics Officer

Ashley is a two-time winner of Drumline’s culture award and has been the recipient of the 32 Under 32 and Shining Star awards from AAF Dallas. She got her start in cosmetology — cue the great eyebrows — and quickly found herself taking on marketing responsibilities. From there, she transitioned to a career in marketing, working both client-side and agency-side for brands such as the American Heart Association, Macy’s, CVS, Choctaw Casinos, and Mitel. In 2023, she became fully dedicated to our people and culture. Outside of our Drumline community, you’ll find Ashley creating authentic and silly content for her French Bulldog Bleu’s social media channels — @the.frenchie.blue.

Ashley Mora

VP People and Culture

Jeremy is a professional dot connector and creative problem solver. On the front line of ambitious analytics transformations, Jeremy focuses on helping our clients define their desired future state and then building a roadmap to help them get there. This included guiding a 150-year-old organization through the development of an integrated data platform. Jeremy helped form and expand our multidisciplinary centers of excellence, including those focused on customer data platforms, server-side tracking, and website optimization strategy. Unafraid of charting new waters, he is an avid traveler who has visited over half the countries in Europe and experienced many “lost-in-translation” moments while spending a month in Japan.

Jeremy Moran

VP Strategy

Dana started her career as an analyst, when she discovered her passion for building trust and relationships with clients. After a strategic career pivot, she transitioned to our account team. Today, in her role as VP of Analytic Solutions, Dana provides strategic direction for our client partners. She is a strong believer that math can be creative, there is always a solution to a problem (even if unconventional!), and organization is key. Dana has been the recipient of both the 32 Under 32 and Shining Star awards from AAF Dallas. When she’s not working, Dana can be found relaxing with a puzzle — more than 1,000 pieces is nonnegotiable — or spoiling her two rescue dogs.

Dana Townsend

VP Analytic Solutions

If you need an impossible dashboard or intricate data integration, Bo is your man. Bo has spent the last three decades helping brands solve complex data challenges and deliver solutions that provide actionable intelligence. While focused on the marketing and advertising world, he has also had the opportunity to apply his skills across multiple industry verticals, including travel and hospitality, health care, education, CPG, telecom, financial services, and nonprofit organizations. Before becoming a data management and tech mastermind, Bo was a preacher — which means he’s been both the marrying man and the burying man.

Bo Reed

VP Technology and Data Services

Jackie is proud of her unicorn status (being a Hispanic female in data and analytics) and uses it to inspire others. She was the first in her family to graduate college and now serves as the leader of our Business Intelligence team. Over the past several years, Jackie and her team have delivered strategic, actionable insights to brands such as T-Mobile, MetroPCS, The Salvation Army, He Gets Us, Sub-Zero, and more. When she isn’t working or sailing boats, Jackie enjoys traveling and is fearless when it comes to adventures. She’s been within 5 feet of a lion and has swum with sharks, dolphins, turtles, and stingrays!

Jackie Angulo

Director Business Intelligence

Jason is the type of leader whom you can count on to build relationships and encourage the success of others. He started his career in software engineering and quickly pivoted to become a technical consultant for Omniture. As he grew in roles across digital analytics consulting, his passion for leading and developing teams also grew. Here at Drumline, Jason leads our Analytics Engineering team, which is constantly adapting to shifting priorities, technologies, and best practices. Fun fact: Jason spent a year performing in musicals for local teachers and hopes to get back into it. Don't be afraid to ask him to break out in song and dance in a meeting!

Jason Case

Director Analytics Engineering

Laura is a human calculator — she can visualize and analyze just about any data problem in her mind — no joke! With more than 15 years of experience building digital strategies across brands such as Colony Brands, Sub-Zero, and UScellular, she excels at leading teams toward innovation. Laura’s ability to devise creative solutions and scale teams for growth is evident in her role at Drumline. Outside of work, she recently saved the beloved day care center in her community, where she grew enrollment by 140% and stabilized the business to ensure families in her community were not left without child care. Talk about using your passion to make an impact!

Laura Tegt

Director Analytic Solutions

Competitor turned client turned employee, Lu has been destined to work with Drumline in different capacities over the years. She considers herself a bridge builder and is passionate about cultivating relationships. Over the past 10-plus years, Lu has played key roles in organizational transformation, building teams, and democratizing data for organizations such as Cancer Treatment Centers of America, The Home Depot, Travel Wisconsin, Master Lock, Mitel, and Builders First Source. As a director of Analytic Solutions, she helps bring together the right people and processes to create value for our clients. With a degree in creative writing, Lu loves storytelling and reading, and she hopes to publish a book of her own!

Lu Wojciechowski

Director Analytic Solutions



If you haven’t noticed, we’re slightly obsessed with our team members (OK, more than slightly) and want the best for them. Our company benefits are designed to reflect our commitment to their well-being.