DRUMLINE

Audrey has spent her career at the intersections of data and marketing, supporting clients such as AT&T, The Salvation Army, Sub-Zero, and Orkin. Today, as co-founder and CEO of Drumline, she is fiercely committed to building a culture fueled by collaboration, belonging, and learning. Audrey was recognized by Direct Marketing News as a Top 40 Under 40 and by AAF Dallas as a Shining Star. She received her BBA from The College of William and Mary and MBA from SMU. Outside the office, you’ll find Audrey at the soccer field or dance recitals with her two daughters and, occasionally, on a hike or paddling across the lake.

Lysbet is a rockstar role model for women in STEM. As a lifelong student of math and economics, she has built her career in positions across client services and analytics. Lysbet has worked with Fortune 500 companies and iconic brands, including Groupon and Ulta, where she was instrumental in building centralized customer views to support marketing personalization and analytics. As chief analytics officer at Drumline, she fuels innovation in our work and often dives into quantitative research and data science projects. Lysbet’s love of analytics is matched by her love of live music and she enjoys sharing her favorite artists, like Ben Harper and Toadies, with her two children.

Ashley is a two-time winner of Drumline’s culture award and has been the recipient of the 32 Under 32 and Shining Star awards from AAF Dallas. She got her start in cosmetology — cue the great eyebrows — and quickly found herself taking on marketing responsibilities. From there, she transitioned to a career in marketing, working both client-side and agency-side for brands such as the American Heart Association, Macy’s, CVS, Choctaw Casinos, and Mitel. In 2023, she became fully dedicated to our people and culture. Outside of our Drumline community, you’ll find Ashley creating authentic and silly content for her French Bulldog Bleu’s social media channels — @the.frenchie.blue.

Dana started her career as an analyst, when she discovered her passion for building trust and relationships with clients. After a strategic career pivot, she transitioned to our account team. Today, in her role as VP of Analytic Solutions, Dana provides strategic direction for our client partners. She is a strong believer that math can be creative, there is always a solution to a problem (even if unconventional!), and organization is key. Dana has been the recipient of both the 32 Under 32 and Shining Star awards from AAF Dallas. When she’s not working, Dana can be found relaxing with a puzzle — more than 1,000 pieces is nonnegotiable — or spoiling her two rescue dogs.

If you need an impossible dashboard or intricate data integration, Bo is your man. Bo has spent the last three decades helping brands solve complex data challenges and deliver solutions that provide actionable intelligence. While focused on the marketing and advertising world, he has also had the opportunity to apply his skills across multiple industry verticals, including travel and hospitality, health care, education, CPG, telecom, financial services, and nonprofit organizations. Before becoming a data management and tech mastermind, Bo was a preacher — which means he’s been both the marrying man and the burying man.

Jackie is proud of her unicorn status (being a Hispanic female in data and analytics) and uses it to inspire others. She was the first in her family to graduate college and now serves as the leader of our Business Intelligence team. Over the past several years, Jackie and her team have delivered strategic, actionable insights to brands such as T-Mobile, MetroPCS, The Salvation Army, He Gets Us, Sub-Zero, and more. When she isn’t working or sailing boats, Jackie enjoys traveling and is fearless when it comes to adventures. She’s been within 5 feet of a lion and has swum with sharks, dolphins, turtles, and stingrays!

Laura is a human calculator — she can visualize and analyze just about any data problem in her mind — no joke! With more than 15 years of experience building digital strategies across brands such as Colony Brands, Sub-Zero, and UScellular, she excels at leading teams toward innovation. Laura’s ability to devise creative solutions and scale teams for growth is evident in her role at Drumline. Outside of work, she recently saved the beloved day care center in her community, where she grew enrollment by 140% and stabilized the business to ensure families in her community were not left without child care. Talk about using your passion to make an impact!