CRM & Loyalty - Drumline

WHAT WE DO

CRM &

Loyalty

Building and nurturing strong customer relationships is critical for business stability and growth.

With our expertise across data, technology, analytics, and marketing strategy, we assist clients in building and maintaining effective CRM and loyalty programs that cultivate long-lasting customer relationships and increase customer value over time.

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STRATEGY

We believe in tailoring CRM and loyalty strategies to suit the unique needs of each business and its customers.

Whether you have an existing CRM program or you are launching a new one, we begin with a thorough discovery and audit to align on objectives and gather data to better understand your customers. Based on this understanding, we develop a customized plan to continuously improve engagement, conversion, and efficiency at scale.

Program audit and recommendations
Customer analysis
Program strategy development
Communications calendar
Automation strategy
Test plan development
Program optimization recommendations

Consulting

To achieve your CRM and loyalty goals, you need a reliable, high-performing email service provider (ESP) — but which one is right for your business?

Choosing the right ESP goes beyond budget considerations. Through a combination of qualitative and quantitative methods, we help you identify the platform that best aligns with where your program is at today and helps get you where you would like to be in the future.

ESP evaluation and selection
ESP implementation
Platform training and enablement

PROGRAM MANAGEMENT

For businesses that need ongoing support for campaign management, our team provides hands-on assistance in executing, reporting, and analyzing your email campaigns on a day-to-day basis.

Our team can flex to support you as needed by either augmenting your internal resources or fully managing the campaign execution.

Email and Short Message Service (SMS) development, quality control (QC), deployment
Automation and journey setup
Performance tracking and reporting
Custom dashboard development
Advanced customer insights (e.g., lifetime value (LTV) analysis, matchback analysis, etc.)