Google

Google’s suite of products, platforms, and announcements that impact digital marketing, analytics, and customer experience strategy. We discuss Google’s latest product developments, algorithm updates, and strategic direction, helping you understand how changes across Search, Analytics, Ads, and other tools affect your marketing effectiveness and competitive positioning.

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Google’s Cookie Announcement – What It Means (and What it Doesn’t)

July 31, 2024

Google announced a delay in deprecating third-party cookies in Chrome, causing quite a stir. Now that the buzz has died down, it’s time for a level-headed look at what this means for your data strategy.