Our thoughts and opinions on trends impacting businesses today, tomorrow, and well into the future.
Is your data strategy ready for the future? Explore how proactive governance can help you stay ahead in Allison Marx’s latest article.
Google announced a delay in deprecating third-party cookies in Chrome, causing quite a stir. Now that the buzz has died down, it’s time for a level-headed look at what this means for your data strategy.
Learn how your organization’s strategy can evolve to gain a competitive edge by leveraging a composable martech stack
With a focus on separating “hype” from real business value, Allison Marx navigates how to operationalize AI to drive actionable insights and align teams.
Jeremy Moran, our VP of Strategy, and Tim Munsell, a Senior Strategist, were back in person at Adobe Summit this year. They have distilled their thoughts from sessions and conversations into key takeaways and what they mean for you.
The sunset date of Universal Analytics is one year away — are you ready? These are lessons we’ve learned and some important “gotchas” to look out for.
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