Our thoughts and opinions on trends impacting businesses today, tomorrow, and well into the future.
Turn digital experiments into everyday practice with Drumline’s structured testing and optimization framework that reduces risk, speeds decisions, and lifts conversions.
Learn 6–7 practical ways to keep your brand relevant in the AI era, from AI mention rate and GEO to sentiment analysis, NPS, and retention tracking.
Discover how Microsoft Clarity delivers enterprise-grade behavior analytics with heatmaps, session replays, and AI insights at zero cost. Privacy-first and GDPR-compliant.
Turn every email into actionable insight. Learn how testing and data reveal what truly drives results.
Winning at location strategy means carefully weighing market coverage against competitor concentration—the right blend drives sustainable growth, not just quick wins.
AI-referred visitors convert at 4.4x higher rates, but they’re invisible in your analytics. Learn how to track and optimize for this hidden audience.
That 15% conversion boost looks impressive—but is it real or just luck? Learn how statistical significance helps you focus marketing efforts where they matter and avoid costly mistakes.
Common challenges in marketing measurement, and how to drive lasting insights.
In this second installment of the Measuring Marketing series, we explore the concept of Incrementality and its use in measuring how decisions impact performance, offering insights to reduce risks and maximize the growth of future decisions.
In this first installment of the Measuring Marketing series, we evaluate choosing the right measurement approach: top-down, bottom-up, and the PAD framework explained.
Discover how continuous brand tracking reveals shifting perceptions, boosts marketing impact, and fuels growth that drives lasting business momentum.
Explore the shift in digital analytics and learn how your organization can harness behavioral data’s true value in today’s interconnected landscape.
BIMI boosts brand recognition and increases engagement. Learn how to implement BIMI and explore alternative solutions to expand your trust and credibility.
Justin Lee outlines key questions for evaluating AI’s value, starting with essential steps in data science practice.
Apple’s iOS 18 changes email marketing. Discover strategies for better visibility, personalization, and engagement in the new Apple Mail landscape.
Drumline is helping The Salvation Army build “Smart Governance” to streamline data, improve efficiency, and support their digital transformation.
Is your data strategy ready for the future? Explore how proactive governance can help you stay ahead in Allison Marx’s latest article.
Google announced a delay in deprecating third-party cookies in Chrome, causing quite a stir. Now that the buzz has died down, it’s time for a level-headed look at what this means for your data strategy.
Learn how your organization’s strategy can evolve to gain a competitive edge by leveraging a composable martech stack
With a focus on separating “hype” from real business value, Allison Marx navigates how to operationalize AI to drive actionable insights and align teams.
Jeremy Moran, our VP of Strategy, and Tim Munsell, a Senior Strategist, were back in person at Adobe Summit this year. They have distilled their thoughts from sessions and conversations into key takeaways and what they mean for you.
The sunset date of Universal Analytics is one year away — are you ready? These are lessons we’ve learned and some important “gotchas” to look out for.