Measuring Marketing: Practical Ways to Sharpen Your Insights
May 22, 2025
Common challenges in marketing measurement, and how to drive lasting insights.
The strategic discipline of understanding customer needs, creating value, and communicating offerings across all channels and touchpoints. We discuss marketing strategy, customer acquisition, retention, brand building, and the integration of data, analytics, and customer insights into every marketing decision and campaign.
Common challenges in marketing measurement, and how to drive lasting insights.
In this second installment of the Measuring Marketing series, we explore the concept of Incrementality and its use in measuring how decisions impact performance, offering insights to reduce risks and maximize the growth of future decisions.
In this first installment of the Measuring Marketing series, we evaluate choosing the right measurement approach: top-down, bottom-up, and the PAD framework explained.